General
are fully committed to protecting your privacy and any personal information you share through the website or otherwise. This Privacy Policy explains how we collect, use, share and retain your personal information.
Please bookmark this page now as we may need to update our Privacy Policy/Statement from time to time. The date stamp on the top right of this page ensures that you have read and consent to the latest copy.
Your personal information is stored on our secure servers, and we comply with the latest UK Data Protection laws including GDPR.
About Us
Loykey & Lillybit is the sole data controller of any personal information you send us.
For any questions or concerns regarding this Privacy Statement, please write to us at the above address.
How your personal information is collected
Your personal information is collected when you:
- Use the website contact form to communicate with us
- Order a product online
- Call us or email us
- Visit our social media channels, subscribe to our channels, ‘like’ us or leave a comment
We have strict data security and safety measures in place, ensuring that only designated company personnel communicate with you, and only on a ‘need to communicate’ basis.
While running and operating our site, we may collect and process specific data related to you and how you use our site. This is done through the use of cookies which is explained under the Cookie Policy section towards the end of this Policy.
The type of information we collect from you
The following information is collected, stored and used by Loykey & Lillybit when you contact us through any of the above channels:
- Your first and last name
- Your contact details – this includes your telephone number, postal address, and email address
- Your company name and job title if you buy products on behalf of your company
- Your bank account and/or credit card details when you buy a product or when you make a donation
- Age, nationality, residential status, ethnicity, etc. (explained under Special Category Data)
- IP address, geographical information and any other related information which helps us see your activities and/or interactions with our website and social media channels, in order to improve the experience for you
Why we collect this information
Our main goal for collecting your personal information is to:
- Verify your personal identity in order to prevent fraud
- Help us improve our products/services so that we can develop and market better products/services according to your preferences
- Perform requests made by you via the website or otherwise
- Investigate and/or settle any enquiries or disputes
- Cooperate with courts, law enforcement agencies or any judicial/legal process as and when required, which we are obliged to do under UK law
- Enforce agreements with you
- Protect our rights, property and safety as well as that of any affiliates and/or third parties, including other users of our site
- Provide the necessary support for the provision of our services
- Use the personal information to cooperate with the law in any way required
Special Category Data
Specific categories of personal information are deemed more sensitive by the law than others. This is referred to as ‘sensitive personal data’ or ‘special category data’, and covers information regarding your religious beliefs, residency status, ethnic origin, health, political opinions or any other piece of genetic and biometric data which falls outside the scope of ‘normal/standard’ personal information, in order to identify you.
In most cases, we do not need to collect any ‘sensitive personal data’ or ‘special category data’ on you. If we do need to record this data, we will ask for your explicit consent unless we have been authorised to collect it without your consent, such as when approached by a law enforcement agency, court of law, or specific circumstances under current data protection laws which allow us to collect this kind of information without consent.
For instance, we may make an internal record of a user who is unable to comply with requirements as per charity law or the Code of Fundraising Practice and will, therefore, not send any donations-related or fundraising communications to them.
How we use your personal information
Your personal information is used to:
- Provide you with the products, services or information you require
- Provide any additional information about what we do or the products and services we offer, or any additional services, such as promotional offers, which may benefit you
- Enable you to buy our products and/or services
- Process your donations if you have made any or wish to contribute to fundraisers/charity events
- Research the impact of our work, products and services
- Register, administer and personalise your online account(s)
- Administer and keep our site safe and secure for the purpose of smooth internal operations, which include troubleshooting, testing, research, data analysis, statistics generation and surveying
- Improve and optimise your interactions with our site, by making sure content is presented and accessible in the best way possible according to the device you use
- Determine your IP address and monitor website use to identify your location, record website traffic, personalise the way information is made accessible to you and block any potentially disruptive website use
- Audit and administer our internal accounts
- Satisfy legal obligations, such as those arising from contracts between you and us or in regards to any government, law enforcement or regulatory bodies who approach us or whom we may work with to enforce the terms of the contract or to seek assistance in case of fraud
- Reduce our credit risk
- Prevent misuse of services, including fraud and money laundering
- Perform due diligence with respect to any donations you make
- Communicate with you in any way that is legally permissible
Who can access this information?
We have strict procedures in place to control how your personal information is stored, accessed and disclosed as per the Data Protection Act of 1984 and 1998. This helps us to prevent the unauthorised access, misuse or alteration of the data you have provided us.
Owing to the security protocols we have in place to keep your data secure, we require proof of identity before any of your information can be disclosed to a third party (this does not include law enforcement agencies, the courts or government agencies).
We do not rent or sell your information to any third parties or affiliates associated with Loykey & Lillybit. We also do not share this information with any of our third parties or affiliates for marketing purposes, without taking prior consent from you.
From time to time, we may pass on your information to any third party service providers working with us, such as agents, subcontractors or associated organisations who may require this information for the purpose of completing specific tasks and providing you with services on our behalf. For example, a payment merchant like Stripe or PayPal to process the payments you send us.
When we use such third party service providers to extend our services to you, we only disclose your personal information on a ‘need to share’ basis in order to deliver the said service to you, while also ensuring that such third parties have their own Privacy Policies in place to keep your information secure once it is passed on to them. We take every measure possible to ensure that this information is not used by such third parties for direct marketing purposes.
Safety and security of your personal information
When you share any kind of personal information with us through any channel whatsoever, we take the necessary steps to ensure that it is handled in a secure and responsible way. After receiving this information from you, we endeavour to keep it as secure as possible on our servers and/or internal systems.
While we do take the appropriate steps at both the technical and organisational level to safeguard your personal information, we cannot 100% guarantee the safe transmission of this information online as the internet is not 100% inherently secure on its one. Therefore, any information you provide to us over the internet is at your own peril.
Information retention
Your personal information will be held in our systems for as long as we deem necessary in order to fulfill the purpose it was obtained for – i.e. to extend the relevant products and/or services to you, or as long as the relevant contract is in effect between you and us.
In the event you opt out of our mailing list, your personal information may be retained in our systems to the full extent permitted by UK data regulation laws.
To opt out, please refer to the “Opt Out” section at the end of this Policy.
Your rights under GDPR
As per current GDPR laws, you have specific rights over your personal information which can be exercised in the following ways:
The right to access
You have the right to access the personal information we hold. You also have the right to ask for a copy of this information, which we are obliged to provide unless otherwise stated by the law.
The right to have your personal information corrected
You have the right to have any incomplete or inaccurate personal information corrected. If you believe that the information we have on you is incomplete, inaccurate or otherwise wrong, you may provide us with the appropriate details via email, after which we will investigate and (if applicable) correct any incomplete or inaccurate personal information we have on you.
The right to restrict how your personal information is used
You have the right to ask Loykey & Lillybit to restrict how your personal information is used or processed under the following circumstances:
- If your information is not right, incorrect, incomplete or wrong
- If we are not legally allowed to use the information
- If you require us to retain your information so that you may establish, exercise or defend against a legal claim
- If you believe your privacy rights are greater than our legitimate interests to use that information for a specific internal purpose (such as for sending promotional offers) and where you have objected to or not consented to us doing so
The right to erase your personal information
You have the right to ask us to erase your information under specific circumstances; subject to certain exceptions only, you can exercise this right.
The right for your personal information to be made portable
You have the right to request us to provide you or another service provider with your personal information in a machine-readable format, e.g. a USB device or external drive. This right is applicable when:
- We are processing your personal information based on the consent you have given us or to enter into/execute a contract between us and you
- The processing is being done through automated means
The right to object our use of your personal information
You have the right to object how we use your information, if we are processing it based on our legitimate interests only or for the purpose of historical research and/or statistics only.
If you wish to object to the processing of your personal information for direct marketing purposes, we will no longer process this information.
To exercise any of the above rights, please contact our Data Protection Officer (DPO) at
We may need to ask for additional information or evidence in order to verify your identity. We endeavour to respond to all requests within 30 days of receipt. In the event that we are not able to process your request within 30 days, we will contact you to explain the reasons for the delay.
Please note that certain exceptions may apply to some or all of the above rights, as not all rights may be applicable under all circumstances. We recommend that you consult the UK’s ICO website to learn more.
The UK’s Information Commissioner’s Office (ICO) is responsible for regulating data protection and privacy matters.
“Opt Out” of mailing list
If you do not wish to receive any information or offers from Loykey & Lillybit or its third-party affiliates, you may opt out of all marketing communications by clicking the ‘unsubscribe’ link at the bottom of such marketing email messages or email us at hello@ loykeylillybit.co.uk.
Cookie Policy
Our website uses cookies to improve your overall online experience. A Cookie is a small file containing numbers and letters which is placed on your device’s storage so that the website recognises you the next time you visit or log in.
The information that is stored on your device via your web browser helps us carry out statistical analysis such as the pages you visited, how long you stayed at each page, the pages that you found useful, and so on. A Cookie does not give us access to your device or any other information about you, neither can it be used to identify who you are or what kind of device you are using. They are simply stored on your device to observe your browsing actions and patterns, which helps us tailor and improve the website browsing experience for you,
Furthermore, the use of cookies helps us in improving our website in terms of performance, function, navigation and stability. The use of cookies also helps us in delivering a more effective marketing experience in addition to a more personalised service. You can always decline cookies although we recommend that you ‘accept’ them for the best online browsing experience when visiting our site.
Complaints, suggestions and queries
For any suggestions or queries regarding this Privacy Policy or to lodge a complaint, please email at [email protected]